From September 18th to 22nd, 2023, the world's largest jewelry exhibition - "Magnificent Global Event | September Hong Kong Jewellery & Gem Fair" (JGW) grandly opened at the Asia - World Expo in Hong Kong. This exhibition is on a grand scale, with more than 40 group exhibition pavilions and product theme halls, including the highly iconic Fine Gem Pavilion (FGP), Fine Diamond Pavilion (FDP), International Prestige Pavilion (IPP), and the CORE Pavilion that showcases the exquisite products of the Hong Kong, China jewelry and gem industry. At the same time, the exhibition gathered a total of 3,417 suppliers from 44 countries and regions, attracting over 57,000 industry professionals to visit. As a top - tier event in the Hong Kong fine jewelry industry, this exhibition is also renowned as a top - notch platform for presenting exquisite jewelry.

During this jewelry exhibition, Ruler Exhibition was primarily responsible for the booth design and layout work of seven units affiliated with the Wuzhou Jewelry Association. The seven units are: Wuzhou Messi Gems Co., Ltd., Wuzhou Xingyi Jewelry Co., Ltd., Wuzhou Xingyue Jewelry Co., Ltd., Wuzhou Zhanhao Jewelry Co., Ltd., Wuzhou Bofang Trading Co., Ltd., Wuzhou Henglilai Jewelry Co., Ltd., and Wuzhou Zhong's Gems Co., Ltd. The booths of the seven units are located in Hall 2 of the Asia - World Expo, with a total area of 150 square meters. During the design phase, in order to enable visitors to easily view the exhibits and display content inside the booth from multiple angles, the design team adopted an open - style design for multiple sides of the booth. This not only increased the booth's attractiveness and interactivity but also created an open and inclusive atmosphere, welcoming visitors to enter and communicate. At the same time, the design team placed the corresponding logos of each brand in multiple prominent positions on the booth. By repeatedly presenting brand elements, the impression of the brand in the minds of visitors was strengthened, enabling visitors to quickly remember the brand name and image, thus achieving the purpose of brand promotion. In addition, in terms of color application on the booth, the design team chose white as the main color. Taking advantage of the principle that white can reflect light, the entire booth appears more transparent and spacious. It gives a bright, clean, and simple visual impression while highlighting the luster and texture of the exhibits. The bottom and some areas of the booth feature a blue - green gradient color scheme, adding a touch of vitality and energy to the booth. This ensures that the entire booth does not appear monotonous on the simple white base. It not only increases the visual hierarchy and three - dimensionality but also enriches the visual effect of the booth.

The design renderings are as follows:

Length: 25M   Width: 6M   Height: 4M;                        Main material: Wood latex paint；

Construction drawing

on-site pictures

Wuzhou Messi Gems Co., Ltd. was founded in 2013, specializing in the manufacturing of lab - grown diamonds and diamond jewelry. After 10 years of development, it has established a comprehensive production and service system, covering all aspects from loose diamond customization to high - end jewelry. With rich experience in foreign trade sales, it has served over 5,000 customers worldwide.

Messi Gems: https://www.messigems.com/

Shenzhen Ruler Exhibition Co., Ltd is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.