The Alibaba E - commerce Ecology Expo 2019 took place at the International Convention Centre Sydney, Australia from August 30th to 31st. This expo served as the annual flagship event of Alibaba Group in the Australia - New Zealand region, with nearly 150 brand owners, cross - border trade distributors, and service providers from Australia and New Zealand participating. It aimed to further bridge Australian and New Zealand brands with the Chinese market and consumers, and expedite the implementation and development of the Alibaba ecosystem in this region. During the expo, the Alibaba ANZ headquarters, together with business teams from Tmall Global, Taobao, Alipay, Alibaba Cloud, Cainiao, and other entities, made a full - fledged appearance to showcase a comprehensive ecosystem. Moreover, numerous professional forums and a rich variety of interactive activities were held. Industry experts and enterprise representatives were invited to share cutting - edge industry information, and the audience was provided with opportunities to experience and purchase products.

At this highly anticipated E - commerce Ecology Expo, Ruler Exhibition was fully responsible for the design and construction of the Melrose booth. The professional team delved deep into the core brand values of Melrose and the unique charm of its exhibits. Eventually, fresh white and vibrant green were chosen as the main colors of the booth. This color combination highly corresponds to Melrose's theme concept that "health starts with diet, and healthy eating can co - exist with deliciousness". It vividly and distinctively presents the brand image, enabling Melrose to stand out among numerous exhibitors.  In the display area, a large - screen was used to showcase the brand story and concept. The hollow - out design of the product display areas on both sides enhances the sense of space and transparency of the booth.

The design renderings are as follows:

Main material: Wooden baked paint；

on - site pictures

Melrose Health is a renowned health and wellness products company. Its product line is rich and diverse, covering multiple fields such as nutritional supplements and organic foods, and is committed to providing consumers with high-quality, natural and pure health products. In product research and development, Melrose adheres to strict standards, pays attention to the screening of raw materials, selects high-quality natural ingredients and nutrients, and uses advanced production technology to ensure the safety and efficiency of products. For example, its products such as Manuka honey and coconut oil have a good reputation and high popularity in the market, are deeply loved by consumers who pay attention to a healthy lifestyle, and the sales range covers many countries and regions around the world. It occupies an important position in the health industry, continuously contributes to the healthy life of the public, and continuously promotes the spread and development of health concepts.

Melrose: https://melrosehealth.com.au

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.