The Alibaba E - commerce Expo 2019 was held at the International Convention Centre Sydney in Australia from August 30th to 31st. As an annual flagship event of Alibaba Group in the Australia - New Zealand region, nearly 150 brand owners, cross - border trade distributors, and service providers from Australia and New Zealand participated in the expo. The expo aimed to further connect Australian and New Zealand brands with the Chinese market and consumers, and accelerate the implementation and development of the Alibaba ecosystem in this region. During the expo, the Alibaba ANZ headquarters, along with business teams from Tmall Global, Taobao, Alipay, Alibaba Cloud, Cainiao, etc., made a full appearance to showcase a complete ecosystem. In addition, multiple professional forums and a wide variety of interactive activities were held. Industry experts and enterprise representatives were invited to share cutting - edge industry information, and opportunities for the audience to experience and purchase products were also provided.

In this E - commerce Expo, Ruler Exhibition was fully responsible for the design and construction of the NU - LAX booth. The professional team deeply explored the brand essence of NU - LAX and the unique advantages of its exhibits. Finally, green was determined as the core main color of the booth, which highly corresponded to NU - LAX's theme concept of "selecting natural ingredients", making the brand image more distinct and prominent.  The background wall was ingeniously designed with a timeline, clearly presenting the development context of NU - LAX. This enabled visitors to have an intuitive and in - depth understanding of its development history and profound corporate heritage. The product display area adopted a design combining a shed and a car, bringing the beauty of nature into the booth. This skillfully echoed NU - LAX's concept of "selecting natural ingredients", adding a unique vitality and charm to the booth.

The design renderings are as follows:

Main material: Wooden baked paint；

on-site pictures

NU-LAX is a renowned health product brand in Australia. The company focuses on the research, development and production of natural health foods, and is especially famous for its high-quality fruit and vegetable fiber health products. Adhering to the pursuit of natural health, NU-LAX selects natural and pure raw materials and uses advanced production technology to ensure the high quality and safety of its products. Its products are helpful in promoting intestinal health, improving digestive function and so on. They are deeply trusted and loved by consumers. They not only occupy an important position in the domestic market of Australia, but also sell well in many countries and regions around the world, establishing a good reputation in the field of health foods and continuously providing support for the healthy life of global consumers.

NU-LAX: https://nu-lax.com

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.