The 24th Beijing Essen Welding & Cutting Fair was held at the Shanghai New International Expo Center from June 25th to 28th, 2019. As a grand event in the welding and cutting industry, it gathered numerous well - known enterprises from around the world. The exhibits were rich and diverse, ranging from advanced arc welding and resistance welding equipment to high - tech laser and electron beam welding equipment, as well as various welding materials, testing instruments, and welding robots. During the exhibition, industry visitors from various sectors, including machinery manufacturing, automotive, shipbuilding, aerospace, and others, flocked to the site. They had in - depth exchanges with exhibitors, learned about the latest technological trends and product performances in the industry, and sought cooperation opportunities. The concurrent welding forums and technical seminars were particularly exciting. Experts, scholars, and enterprise representatives shared cutting - edge technological achievements and application cases, and discussed the development direction of the industry. These events played a crucial role in promoting the progress of welding and cutting technologies and the upgrading of the industry. They also built an efficient business and technology exchange platform for domestic and foreign enterprises.

At this exhibition, BINZEL, together with three companies, namely Raysson - Wellstone, Sensac and Wellstone, made a joint appearance, with a booth area of 315 square meters. The Ruler Exhibition team delved deep into the brand essence and exhibit features of the four companies. After repeated discussions and meticulous refinement, they finally decided on a brick - wall black metal color scheme as the overall design style. A large - screen display area was set up to increase the display of product application videos. Regarding the optimal placement of the robotic arms, designers and exhibitors held in - depth discussions, precisely planned their movement ranges, and added guardrails and glass partitions to ensure the safety and stability of the display process in all aspects. In addition, ideas were solicited from all parties to conceive the design plan of promotional elements, striving to complement and enhance the display effect of the robotic arms in terms of color matching, spatial layout, and information dissemination. Thus, a display space that not only showcases the charm of technology but also has high promotional effectiveness was created, maximizing the attraction of the audience and enhancing the overall influence and appeal of the booth. The booth was produced and constructed by Ruler Exhibition's factory in Nantong, Jiangsu. Strict quality control was carried out in every link, from raw material procurement to construction techniques. A total of 36 suspension points were set up at the booth, and 170 meters of space frames were built to ensure that the brand logos were clearly visible at the exhibition site, striving to ensure a favorable exhibition effect for the brand images of the four companies.

The design renderings are as follows:

Main material: Wooden baked paint；

on-site pictures

ABICOR BINZEL (GUANGZHOU) Welding Equipment Co., Ltd. was established in 1996 as an investment by the Binzel Group in China. In 1997, the brand ABICOR was established, embodying its innovation and globalization strategies. In 2008, the company entered the laser business, providing services to automotive and battery enterprises. In 2015, additional investment was made to build a laser application and service center as well as a spare parts warehouse, enhancing its service capabilities. As a branch of a multinational enterprise, relying on the advanced technologies of the group, it has promoted the application and development of welding and laser technologies in the Chinese market, occupying an important position in the industry.

ABICOR BINZEL: https://www.binzel-abicor.com

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.