In the current context of profound adjustments in the global economic landscape and accelerated domestic economic transformation, the development models of urban areas are facing unprecedented challenges and opportunities. As one of the core urban areas, Shangmeilin Excellence City plays a crucial role in enhancing urban competitiveness and driving regional economic growth. The "How to Achieve Forward - looking Evolution in the Context of Economic Transformation" Conference for Excellence City Phase 2 in 2014 grandly opened at Shangmeilin Excellence City. Focusing on Shangmeilin Excellence City, this conference aimed to explore how to achieve forward - looking evolution in the wave of economic transformation and seek directions for its sustainable development.

The design and construction work of this conference was mainly undertaken by Ruler Exhibition. During the design and preparation phase, the design team thoroughly considered the corporate philosophy of Excellence City and the main theme of the conference. They had in - depth communication with the person in charge of Excellence City Group to clarify the core message the conference intended to convey, the expected effects, and the target audience. Based on this, they carried out meticulous design and construction work for the conference. First of all, considering that this was a professional conference focusing on economic development trends, when designing the QR - code cube display at the conference opening, the design team chose dark blue as the main color, used the cube shape as the main presentation form of the booth, took the QR - code as the display surface, created a three - dimensional QR - code, and placed it on the main passage of the conference check - in area to demonstrate the professionalism and authority of the Excellence Think Tank. Secondly, in the overall layout design of the conference check - in area, the design team presented the words "Excellence City" in the form of three - dimensional characters beside the display board to highlight "Excellence City" as the conference organizer. The conference theme content was displayed in the center of the display board, clarifying the main purpose of the conference. Thus, every attendee who came to sign in could clearly understand the core content of this conference the moment they stepped into the check - in area and quickly immerse themselves in the conference atmosphere. In addition, to enhance the visual appeal of the check - in area, the design team chose to use flower - arranging art to present the words "Excellence Think Tank", attracting the appreciation of the participants. This not only allowed the participants to feel the careful consideration of the conference organizer but also enabled them to be immersed in an elegant and creative atmosphere as soon as they entered the venue. Finally, in the design of the conference stage, the design team used an LED screen and a font - hollowed - out wall as the background wall of the conference stage. The hollowed - out characters of the conference theme added a sense of hierarchy and three - dimensionality to the background wall. The light passing through the hollowed - out parts created a unique lighting effect, making the entire stage background more visually impactful and bringing an immersive audio - visual feast to the participants.

Next, let's review the efforts and achievements of Ruler Exhibition in this project through the design drawings and on - site pictures.

Design drawing of the three - dimensional QR code

Stage design drawing

Design drawing of the check - in area

Design drawing of the three - dimensional letter table

Design drawing of the three - dimensional letter wall

on-site pictures

As a participant and witness of urban development, Excellence Group has long been committed to the comprehensive operation and development of cities. It has now established four major business segments: real estate development, urban renewal, asset operation, and business - enterprise services. Its businesses cover residential development, commercial development, urban renewal, commercial - office management, commercial management, hotel management, property management, and the integration of industry and city. The business scale has achieved a strategic layout expansion from regional cities to a national - wide presence.

Excellence Group：https://www.excegroup.com

Shenzhen Ruler Exhibition Co., Ltd is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.